About Seera

When we established the Bank in 2006, our priority was to source and employ the best qualified senior management team, define rigorous processes and install frameworks that would form the foundations of a robust financial institution. Having achieved this major objective, it soon became clear that we needed a name that reflects the appropriate level of distinction that we seek and which would adequately support the ambitions of the Bank. The name that was finally selected by the Board and which we strongly feel will appropriately reflect our ambitions and values is: Seera.

Both the name and brand identity deliver very positive messages to investors and shareholders. Seera encapsulates so much of our business essence and personality: as we search the globe for unique investment opportunities and partnerships, businesses that will deliver superior value or benefit from changing global trends in the long term; as we strive to build a genuinely supportive and team-based working environment; and as we expand our investment activity from exciting beginnings into a world-class portfolio.

As the Gulf region continues its rise as one of the world’s key financial influencers, its entire business ecosystem grows in quality and sophistication. With its strong partner base and best-in-class processes, Seera’s internationally experienced management team is well-positioned to exploit the changes in world order.

Seera is ready to embrace a period of strong growth and expansion. The systems and resources are in place to support a world-class operation and the management team is well prepared for the challenges of international markets. We believe that in the current global economic environment, financial institutions with a strong capital base, a strong sense of responsibility and a deep understanding of business culture, both in the GCC region and further afield, have an excellent opportunity to prosper.

Asaad Ahmed Al Banwan
Chairman of the Board