‘Seera’ comes from the Arabic word meaning a person’s journey through life but can also be used to describe a legacy or biography. It supports very well our belief that investing is a responsibility and our path to investment must be equally responsible and long-sighted. The brand marque displays our openness. It depicts Seera as an open book whose story can be read and understood by everyone.
Each page of the book is shaped like a compass point, emphasizing our clear vision and sense of direction. Five of the pages are coloured, reminiscent of the landscape, sea and setting sun which characterize our region.
Seera depicts the philosophy of our business and objectives, it aligns well with our policy of selecting investments that, over time and with quality leadership, will deliver returns of measurable benefit to our clients.